Prepare to be thrilled! The theme park world has crowned its newest champion, and it’s a monster of an attraction—literally. Universal’s Monsters Unchained: The Frankenstein Experiment has snagged the coveted Best New Attraction title in our 2026 Theme Park Insider Awards, and it’s not even close. But here’s where it gets controversial: could this be the boldest, most immersive experience Universal has ever created? Let’s dive in.
As we step into the new year, it’s time to celebrate the innovations that have left theme park enthusiasts in awe. And this year, Monsters Unchained at Universal’s Epic Universe in Orlando has stolen the spotlight. Set in the park’s Dark Universe land—Universal’s first area dedicated entirely to its iconic monsters—this attraction weaves a fresh tale of ambition, chaos, and, of course, monsters gone wild. Victoria Frankenstein, heir to the infamous family legacy, aims to control life itself, but the vampires of Darkmoor aren’t about to let her take charge. Her plan to capture the monsters predictably spirals into disaster—but for riders, it’s a triumph of imagination and technology.
What makes Monsters Unchained a game-changer? Universal Creative has outdone itself with a jaw-dropping blend of animatronics and theatrical effects, all experienced up-close from twisting robot-arm ride vehicles. It’s a sensory overload in the best way possible. And this is the part most people miss: the ride isn’t just about thrills; it’s a masterclass in storytelling, blending Universal’s classic monster lore with cutting-edge innovation. Curious? Check out our full-experience POV video above for a sneak peek.
But Monsters Unchained wasn’t the only contender. Universal Epic Universe dominated the competition, with Stardust Racers—a double-launch racing coaster from Mack Rides—claiming second place. Meanwhile, Harry Potter and the Battle at the Ministry in The Wizarding World of Harry Potter took third, transporting guests to the British Ministry of Magic for a high-stakes escape involving Dolores Umbridge. Watch our full queue and ride POV video here to see why it’s a fan favorite.
Roller coaster enthusiasts also rallied behind AlpenFury at Canada’s Wonderland, a record-setting Premier Rides Sky Rocket coaster. Watch the POV video here to feel the adrenaline. Siren’s Curse at Cedar Point, the first U.S. tilt coaster from Vekoma, came next—check out our on-ride video here. And let’s not forget Hiccup’s Wing Gliders, another Epic Universe gem, which rounded out the top picks with its family-friendly Intamin coaster design. Watch our POV here.
Here’s the bold question: With Universal sweeping so many categories, is Epic Universe setting a new standard for theme parks? Or is it just benefiting from a strong year of innovation across the industry? Let us know in the comments—we want to hear your take!
Tomorrow, we’ll reveal the Best Roller Coaster winner, as voted by you. Thank you to everyone who participated, and here’s to another year of unforgettable theme park adventures. Happy New Year!
